json is just incredibly tedious to use for this, especially because of
lack of comments.
Upstream has been informed of this many times apparently, npm won't
change it. Just hack it downstream.
npm will never get better, will it...
Pug caused no end of issues and is frankly far too heavy-weight for
what I want.
As it turns out, there are posthtml plugins to do everything pug did
for me, so it's getting kicked out.